Main Menu

Grab a gold

Claro Studioworks launches Gold Light Lager with bold direction, cutting edge effects, and immersive cinematography.

Gold Light Lager cans surrounded by ice for a tabletop beer advertising campaign case study.

1.44 MILLION IMPRESSIONS

+292.28% DIRECT WEBSITE TRAFFIC

$5.28 BLENDED CPM

Creative

Right before the 2024 holiday season, Springfield Brewing Company debuted its newest year-round lager at its 125 Taproom in Rogersville: Gold Light Lager. A light beer so good the team admitted they were a little surprised by it themselves.

As the beer expanded to the Mile 6 Taproom in Willard and Brew Co. in Springfield, SBC tapped into its active athletic club to share the lager with ultramarathoners and cyclists. Throughout the season, Gold Light Lager was cheered by the athletes at the finish line after long runs and endurance rides.

Riding that wave of excitement, Claro Studioworks developed an ad campaign that leaned into its visual effects and high-speed cinematography to help SBC stand apart from the competition.

The result was Grab a Gold, an effects-driven concept highlighting the refreshment, ingredients, and unmistakable flavor of the lager.

The spot opens as ice-cold cans of Gold Light Lager launch into the air. The camera pushes through the flying ice to meet a can mid-flight, transitioning into a series of ingredient moments. Water droplets splash onto bright green, spinning hops. A wave of pilsner malt crashes toward the camera. Submerged beneath the lager, rolling waves pass overhead while tiny bubbles dance through the golden liquid.

The bold, classic can design appears next as clean beads of condensation cling to the cold aluminum.

The spot reaches its finale from inside the can as a rush of lager pours into a pilsner glass, landing on a confident final frame beside a freshly poured pint.

Grab a Gold.

Pattern of Gold Light Lager cans arranged for a tabletop beer advertising campaign case study.
Close-up beauty shot of a Gold Light Lager can with condensation for a tabletop advertising campaign case study.
Still 2026-03-06 084818_1.4.1
Gold Light Lager can surrounded by flying ice cubes during a tabletop advertising campaign shoot.
Macro carbonation bubbles inside golden lager used in a tabletop beer advertising campaign case study.
Gold Light Lager cans surrounded by ice for a tabletop beer advertising campaign case study.
Beer pouring from a Gold Light Lager can in macro detail for a tabletop advertising campaign case study by Claro Studioworks.
Macro splash of golden lager liquid captured with high-speed cinematography for a tabletop beer advertising campaign case study.
Macro carbonation bubbles rising through golden lager during a tabletop beer advertising campaign case study.
Gold Light Lager can and pint glass hero product shot created for a tabletop advertising campaign case study.

Production

The campaign was produced at Claro Studioworks using practical special effects, motion control rigs, and high-speed cinematography.

To create the visuals, eleven tabletop effects were built, modified, or combined over the three-day shoot. Pneumatic effects and motor-driven motion control drove the hero moments, while intentional camera movement and macro details revealed the lager’s character.

The commercial was captured with distribution in mind from the start. Smart framing and timing allowed the footage to adapt across multiple runtimes and formats.

Final deliverables included :30,  :15, and :06 versions  optimized for placements across streaming, broadcast, and digital platforms.

distribution

Google Video Ads

Disney+/Hulu

KY3 Broadcast

Following production, the campaign deployed the commercial across a mix of connected TV, streaming platforms, and traditional broadcast to reach viewers throughout Southwest Missouri.

Placements included:

  • Google Video Ads targeting affinity and in-market audiences
  • Non-skippable placements on Disney+ and Hulu
  • Local broadcast placements on KY3 during Sunday night news following NFL coverage

Audience targeting covered Southwest Missouri with a focus on Springfield and surrounding communities including Nixa, Ozark, Republic, Rogersville, and Willard.

Geotargeted calls-to-action directed viewers to their nearest SBC location:

  • Mile 6 Taproom – Willard
  • 125 Taproom – Rogersville
  • Springfield Brew Co. – Downtown Springfield


Google Video also served as an audience discovery platform. High-performing segments identified through skippable placements were expanded into non-skippable streaming channels with higher attention and higher CPM inventory.

This approach balanced scale and efficiency, while maintaining presence in premium viewing channels.

Results

Results

1.44 Million Impressions | $5.28 Blended CPM | 42.44% View Rate | +292.28% Web Traffic | Silver ADDY - Special Effects

Once the campaign launched, the results came quickly.

Across streaming platforms, connected TV, and local broadcast, Grab a Gold generated 1.44 million impressions while maintaining a $5.28 blended CPM. On Google Video, the commercial achieved a 42.44% view rate, showing that audiences stuck around well past the first few seconds.

The campaign also drove a measurable lift in online activity. Direct website traffic rose 292.28%, and organic traffic increased 94.48% compared to the same timeframe the previous year.

With an efficient, multi-platform media strategy, the campaign expanded awareness across Southwest Missouri and helped position Springfield Brewing Company for a record-setting 2025 holiday season in venue sales.

The campaign also received industry recognition, earning Silver in Special Effects at the 2026 American Advertising Federation ADDY Awards.

Playlist

3 Videos